Yes and No. Yes, in general mass media must be at least as globalized as the most globalized consumer of their product. No, because consuming more globaliszed mized.edia makes you more global.
What does it mean when patterns across western Europe are so similar?
It means that cultures are intermingling at an increasing rate resulting in a more homogeneous continent.
Where do cultural differences survive if media do not carry them, or do they?
They survive in storytelling and in popular culture, which in my opinion is formulated independent of mass media sometimes.
What can you say about the radio in Germany?
It has the same songs that we have on our radio, The language is more liberal and there are less comercials.
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